摘要
以预测为基础的传统管理思维无法解决不确定情境下的创业决策,无法解释创业者的特殊行为.以Effectuation为代表的创业研究试图探索新的理论架构体系.Effectuation强调,不确定条件下创业者识别多种可能的潜在市场,不在意预测信息,在可承担风险范围内与外部资源持有者保持互动,以建立战略伙伴关系的方式结成利益共同体,整合更多稀缺资源,并充分利用突发事件来创造可能结果.
The traditional management thinking based on forecasting cannot help the entrepreneurs to make decisions under uncertainty,nor explain the special behavior of entrepreneurs.The entrepreneurship researches,represented by Effectuation theory,try to explore a new framework.The Effectuation theory emphasizes that under uncertainty,the entrepreneurs prefer to identify more potential markets,pay less attention to predictive information,keep interaction with external resource holders under risk-affordable condition,and build up benefit community in the form of strategic partnership relationship,integrate more scarce resources and fully use abrupt events to create possible outcomes.
出处
《研究与发展管理》
CSSCI
北大核心
2011年第2期48-57,共10页
R&D Management
基金
国家自然科学基金重点资助项目"新企业创业机理与成长模式研究"(70732004)
