摘要
为了考察信息的性质对社会印象的影响，通过语义差异法建构了具有六个维度的社会印象量表；采用２×２×８的混合设计，给被试提供自然信息和七类不同性质的社会信息（组内设计），考察了评价人和被评价人性别特征（组间设计）在社会印象形成过程中的作用；同时，还测量了被试的外显性别态度。结果表明，在否定个人智慧、社会地位、性别特征和品质特征时，所形成的社会印象在被评价人性别特征上表现出了差异，并且男女被试都表现出了“好人主义”倾向；在外显性别态度上男女被试设有差异；此外，还分析了用语义差异法测量内隐社会印象的适用性。
Science, NorthwestNormal University. Lanzhou)This article investigated the influence of the features of information on social impression. A scale ofsocial implicit impressionwith six dimensions was constructed through the method of semantic differentiation. The subjects were given natural information andseven categories of social information. We exploredthe role of sex features of evaluators and evaluateesduring the formation of social impression. They werearranged as a mixed design of 2 * 2*8. Meanwhile.explicit attitudes towards gender were measured. Theresults showed that the social impression of the evaluatees were different with sex characteristics. When thedescription of individual wisdom, social status, andqualities were negated. all the male and female subjects were found to have the tendency of 'goodmanism' and no difference from the explicit attitudes. Besides, the adoption of the method of semantic differentiation was discussed, when it was used formeasuring implicit social impression.
出处
《心理科学》
CSSCI
CSCD
北大核心
1999年第6期516-520,共5页
Journal of Psychological Science
基金
国家自然科学基金!3967025
关键词
语义差异法
信息性质
内隐社会印象
the method of semantic differential,the features of information, implicit social impression,explicit gender attitude.
