摘要
随着我国的互联网商业化快速发展,网上零售商城在数量和规模上都得到了大幅度增长。在此基础上,推动质量建设,扩大网站影响力,成为网上零售行业需要关注的主要问题。相对于其他方法,以外链分析为基础,更能实现对网站影响力的客观评价。本文通过对网站基础影响力、外链类别属性分析及其受信任度调查3个方面的研究,对我国网上零售商城影响力做出分析和评价,并提出了合理的对策建议,以扩大网站知名度,进而推动网站的质量建设及网上销售效益的提升,实现网上零售商城企业长期、稳定的发展,为电子商务零售行业的日趋成熟提供参考。
With the development of the commercialization of the internet,online retail malls become more and more prosperous.How to improve their quality,expand the influence,is considered as a major concern of online retail industry.Compared with other methods,evaluation of the influence scope is more objective and effective in terms of the analysis of external links.On the basis of the analysis of the basic influence and type property of external links,as well as the investigation of the links credibility,some suggestions was put forward in the paper to well construct the site＇s content and expand its scale,which would improve the quality of websites and increase profits and the maturity of e-commerce industry.
出处
《现代情报》
CSSCI
2011年第4期165-169,173,共6页
Journal of Modern Information
