摘要
根据应用型本科营销专业的培养目标和规格,针对当前营销专业实践教学环节设置不够系统和全面的问题,就市场营销专业实践性教学的必要性和要求及教学体系构建等方面加以阐述,为营销专业培养目标的实现提供系统的实践教学体系设计。
According to application-oriented Marketing professional training goals and specifications,professional practice teaching settings are not sufficient for the current marketing system and a full range of issues.In this article,the necessities and requirements of professional practice teaching and teaching system of Marketing will be elaborated,providing marketing training objectives are met with a systematic practice of instructional system design.
出处
《廊坊师范学院学报（自然科学版）》
2011年第2期110-112,共3页
Journal of Langfang Normal University(Natural Science Edition)
关键词
营销专业
实践教学
认识实习
marketing
practical teaching
understanding practice
