1Bowen, H. R. Social Responsibilities of the businessman[ M]. N York: Harper& Row, 1953.
2Webster, F. E. , Jr.. Determining the Characteristics of the Socially Conscious Consumer[J]. Journal of Consumer Research, 1975, 2(4) : 188 - 196.
3Roberts, J. A.. Profiling Levels Of Socially Responsible Consumer Behavior: A Cluster Analytic Approach And Its Implications For Marketing[J]. Journal of Marketing Theory and Practice. 1995, 3(4) : 97 -117.
4Bhattaeharya, C. B. , and Sankar Sen. Doing Better at Doing Good:When, Why and How Consumers Respond to Corporate Social Initiatives [J]. California Management Review, 2004, 47 (1) : 9 -24.
5Brown, T. J. and P. A. Dacin. The Company and the Product:Corporate Associations and Consumer Product Responses [ J ]. Journal of Marketing, 1997, ( 1 ).
6Lichtenstein, Donald R. The Effect of Corporate Social Responsibility on Customer Donations to Corporate - Supported Nonprofits [ J]. Journal of Marketing, 2004, 68 (4) : 16 -32.
7Luo, Xueming, and Bhattacharya, C. B. Corporate social responsibility, customer satisfaction, and market value [ J ]. Journal of Marketing, 2006, 70(4) : 1 -18.
1Brown T. J.,P. A. Dacin. The Company and the Product:Corporate Associations and Consumer Product Responses[J]. Journal of Marketing, 1997, ( 1 ).
2Carroll A. B. A Three-dimensional Conceptual Model of Corporate Performance [J]. Academy of Management Review, 1979,4(4).
3Modic Stanley J. Movers and Shakers[J]. Industry Week,1988,(1).
4Maignan I. Consumers' Perceptions of Corporate Social Responsibilities:A Cross-cultural Comparison[J]. Journal of Business Ethics,2001,30( 1 ).
5Lafferty Barbara A.,R, E. Goldsmith. Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad[J]. Journal of Business Research, 1999,44(2).
6Sen Sankar,C. B. Bhattacharya. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility[J]. Journal of Marketing Research,2001,(5).
7Churchill Jr. Gilbert A. A Paradigm for Developing Better Measures of Marketing Constructs [J]. Journal of Marketing Research, 1979, (2).
