摘要
昆明以往定位于"春城"的"旅游城市"形象开始老化,以文化产业为中心建设新昆明成为可能。提升城市文化的竞争力,塑造新昆明形象,必须由单一的媒体广告传播方式向媒体整合传播转变。
According to the three months′ investigation of the city′s image communication of Kunming,the fame as the ＂City of Eternal Spring＂ has been ageing.Maybe it is not only a tourist city but a new city based on culture industry.To enhance culture competitiveness and build a totally new image,Kunming needs to change from the past one-way communication to the integrated communication.
出处
《昆明理工大学学报（社会科学版）》
2011年第1期85-90,共6页
Journal of Kunming University of Science and Technology(Social Sciences)
基金
昆明理工大学青年基金科研项目"昆明城市形象的整合传播之变"(KKZ220080912)阶段性成果
关键词
昆明
城市形象
文化产业
整合传播
Kunming
city image
culture industry
integrated communication
