摘要
武汉城市圈内的物流和物流企业快速发展,同时企业对品牌建设的重视程度不够,致使本土物流品牌缺失。通过对品牌建设的分析,充分说明了品牌建设和企业自身发展是相互辅助并不矛盾的过程,相反,推动品牌建设可以帮助企业更快更好的发展。
Recently,logistics enterprise in Wuhan Metropolitan Area develop rapidly without the importance of brand building,which result in lack of local logistics brand.brand building and development of logistics enterprise is not contradict By analyzing.On the contrary,Brand building can help to promote the development of enterprises better and faster.
出处
《物流工程与管理》
2011年第4期30-32,共3页
Logistics Engineering and Management
关键词
武汉城市圈
品牌建设
物流
wuhan metropolitan area
brand building
logistics
