摘要
伴随着体验经济的到来,体验型旅游产品越来越受到市场青睐。遵义市的农家乐旅游要向品牌化方向发展,必须构建体验型发展模式。文章通过分析新经济时代农家乐旅游者的消费需求和遵义市农家乐旅游产品存在的问题,提出了遵义市体验型农家乐的发展策略,以期对遵义市农家乐旅游发展有所借鉴。
With the arrival of experience economy,the market pays more attention to the experience-typed tourism product.Zunyi＇s agritainment must construct the Experience-typed development model in order to develop the brand.Through analyzing the consumer demand of the agritainment tourist and the problem of the agritainment product in the new economical time,the author proposes the experience-typed agritainment development strategy and made some references for the Zunyi＇s agritainment tourism.
出处
《遵义师范学院学报》
2011年第2期57-59,63,共4页
Journal of Zunyi Normal University
关键词
遵义
农家乐
体验
策略
Zunyi
agritainment
experience
strategy
