摘要
对企业主要的情报源进行综合归纳，在分析企业情报源开发与利用的现状与问题的基础上，围绕企业选择竞争情报源问题，提出选择情报源时的“合法性”、“动态性”、“以问题为中心”的原则以及面向决策、技术以及市场营销的竞争情报选择策略，并介绍了利用导航地图和案例推理的技术支持方法。
To identify the information sources is the starting point and prerequisite of competitive intelligence practices. It has an important practical significance to study on such questions as quickly to identify the information source, accurately to select and apply the source information, and the notice to do it, etc. The paper introduces the main information sources of enterprise; analyzes the actualities and existing problems in the exploitation and use of enterprise information sources; puts forward some advices such as the rules of validity, dynamic, and problem-centered, the countermeasures for decision, technology, and marketing, as well as the support of navigation map and case-based reasoning.
出处
《中国科技资源导刊》
CSSCI
2011年第2期74-78,共5页
China Science & Technology Resources Review
关键词
竞争情报
情报源
导航地图
案例推理
企业竞争情报
competitive intelligence work, information source, navigation map, case-based reasoning, enterprise＇s competitive intelligence
