摘要
通过描述民营企业的含义及特点,分析中国民营企业自主品牌创新的重要意义。在探讨民营企业实施自主品牌创新过程中存在意识淡薄,缺乏核心技术和人才等问题的基础上,提出我国民营企业实施自主品牌创新的策略。
This paper describes the meaning and characteristics of the private enterprises,analyses the vital significance of the independent brand innovation of Chinese private enterprise.At the basis of the question discussion that we exist weak sense the lack of core technologies and personnel issues in the innovation process of private enterprises in the implementation of our own brand,we make the strategies that based on the implementation of our own brands.
出处
《科技和产业》
2011年第5期70-74,共5页
Science Technology and Industry
关键词
民营企业
自主品牌
创新
private enterprise
independent brand
innovation
