摘要
分析了数字时代背景下标志设计已进入动态化发展,论述了标志设计动态化的具体表达,进而分析了动态化的标志视觉表达、二维表现、网站表现、新媒介表现,并结合动态化、多元化的终端进行展示。在此基础上,提出了数字时代背景下标志设计动态化发展的意义,以及运用多种媒体的交互表达已成为人们一种极其强烈的心理及审美需求,从而推动标志设计的动态化发展。
It analyzed logo design entered the dynamic development in the context of the digital age,discussed the specific expression of dynamic logo design,and then analyzed the dynamic visual presentation of the flag,two-dimensional performance,site performance,new media performance,combined with dynamic,diverse terminal display.On this basis,the proposed design of the digital era marks the dynamic context of the meaning of development and use of the expression of a variety of interactive media has become a very strong psychological and aesthetic needs,thereby promoting the dynamic development of logo design.
出处
《包装工程》
CAS
CSCD
北大核心
2011年第12期79-82,共4页
Packaging Engineering
