摘要
运用文献资料、专家访谈、实地研究等方法,对中国男子篮球职业联赛品牌愿景、经营战略、组织变革、整合营销、品牌协作进行了详细的研究。指出创造我国自主赛事的品牌价值,并吸引国际化品牌资产的流入,来满足消费者的需求,是中国经济转型过程中,深化职业体育改革的重要内容。
This study focused on the brand value of CBA,investigated the development cycle of CBA league and related key factors,which might interfere with its healthy development,and searched for ways to increase the awareness of the brand value of CBA.It pointed out that creating the brand value of the domestic competition and attracting the inflow of international brand assets to meet the demand of the Chinese customers is a critical issue in enhancing the professional sport reform in the economic transition of China.
出处
《北京体育大学学报》
CSSCI
北大核心
2011年第5期8-11,共4页
Journal of Beijing Sport University
