摘要
国内学者对营销人才培养存在的共性问题,人才培养模式的要素系统以及实施途径等,从理论上已经进行了多维度的研究。总体上看,传统的"学科式"培养模式已不再适应社会对营销人才的需求。通过对人才培养模式构成要素及其运行机理进行分析,培养应用型人才,高校应以市场需求为导向,对现行的人才培养模式进行有效的整合,采取"模块化"培养"、"分段式"与"模块化"相结合的培养思路,构建和实施以提高实践能力为重点,以学科为基础的"模块化"营销人才培养模式。
The domestic scholars study the common problems on marketing talent training,and the factor system and measures of talent training model in theory from multiple dimensions.In general,traditional training model based on subjects cannot meet the need of society on marketing talents.Through analysis on components and operational mechanisms of talent training to develop practical talents,the colleges and universities should integrate current talent training models effectively according to market demands,take the training thought of blocking training,combined with sectional training to construct blocking marketing training model based on subjects,aiming to improve practical ability.
出处
《商业经济》
2011年第10期115-117,共3页
Business & Economy
基金
黑龙江省新世纪高等教育教学改革工程项目:培养与提升市场营销专业学生实践能力的支持系统研究阶段性成果
大庆师范学院教学质量与教学改革工程研究项目:"本科市场营销专业人才培养途径的研究"阶段性成果(YZD008)
