期刊文献+

图书领域消费者在线评论的有用性影响因素研究 被引量:16

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摘要 面对互联网上海量的商品评论,如何快速的挑选、识别有价值的信息,已经成为人们所关注的问题。本文以网上图书评论数据为研究对象,运用文本挖掘、情感分析、统计学方法,从评论的文本特征出发,构建在线评论有用性影响因素模型。基于此模型,可以预测商品评论的有用性,帮助消费者筛选有价值的评论,提高消费者信息搜索的效率。
出处 《江苏商论》 北大核心 2011年第5期58-60,共3页 Jiangsu Commercial Forum
基金 国家自然科学基金资助项目(71071042)
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参考文献3

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  • 2Hu, N.,Pavlou, P.A., and Zhang, J.Can online reviews reveal a product's true quality? Empirical findings and analytical modeling of online word -of -mouth communication.In Proceedings of the 7th ACM conference on Electronic commerce (EC'06) (2006), pp.324-330.
  • 3郝媛媛,叶强,李一军.基于影评数据的在线评论有用性影响因素研究[J].管理科学学报,2010,13(8):78-88. 被引量:240

二级参考文献25

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引证文献16

二级引证文献175

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