摘要
体育与传媒(电视等)的"联姻"是一把"双刃剑"。体育经过电视重构后会背离其原有价值,主要表现有:体育世界中强调胜者和"金牌至上"的传播误区;作为突出个人的体育;时下流行的浅层化娱乐风潮以及电视体育影响人们体育参与态度和行为等几方面。对此问题的讨论旨在对电视体育的良性传播提供借鉴。
The alliance of the media（such as TV） and sports is just like a double-blade sword.Via television restructure,sports may deviate from its original value.It mainly reflects in several aspects,for example,the misunderstanding of emphasizing the victors and gold medals in sports world;standing out the single person;the superficial layer entertainment and TV sports affecting people＇s attitudes and actions of involvement.Research of these problems aims to offer theoretical supports for realizing a healthy development of TV sports.
出处
《体育科技文献通报》
2011年第3期115-117,共3页
Bulletin of Sport Science & Technology
关键词
电视重构
体育价值
背离
reconstitution
television
value
sport
deviation
