摘要
在全球经济一体化影响下,近几年我国的第三方物流服务业正以前所未有的势头蓬勃发展。然而面对目前国内外经济环境的复杂变化形势,第三方物流企业需要寻求能够激发企业活力,探寻潜在市场以及提高企业知名度的先进营销理念。文章从合作营销、服务营销、社会营销以及网络品牌营销四个方面对第三方物流企业市场营销创新策略展开探索研究,对提高第三方物流企业的知名度和核心竞争力,有一定的理论价值和实践意义。
Under the influence of global economic integration,in recent years,the third-party logistics enterprises are vigorous developing with an unprecedented momentum in Chinese.However,faced with the complexity of the current economic environment,third-party logistics companies need to seek advanced marketing concepts that stimulate the vitality of enterprises,explore potential markets,and improve enterprise visibility.The article makes the research on marketing philosophy innovation of third-party logistics enterprises from cooperative marketing,service marketing,social marketing and brand marketing,which is of high theoretical and practical significance in improving the fame and the key competitiveness of the 3PL enterprises
出处
《北京城市学院学报》
2011年第3期59-63,共5页
Journal of Beijing City University
