摘要
随着数据仓库技术的发展,数据挖掘技术和联机处理成为建立决策支持系统的重要工具,本文探讨了数据挖掘技术在市场营销决策支持系统中应用的方法、算法和建立知识库管理系统的策略,提出了建立IDSS系统的结构、功能和步骤。
With the development of Data Warehousing, Data Mining And On Line Processing have become a important tool of building IDSS. The method, the algorithm and the strategy strage of knowledge based on Data Mining are described in this paper. Data Mining technology is a new technology which cansolve the problem of rich data but poor information for Marketing Decision. The design and implementation of a prototype system, based on Data Mining technology has been presented in thi paper.