摘要
随着零售市场集中度提升和信息技术的普及,零售商对制造商行使纵向约束,这种新型流通组织创新模式极大地提升产品服务效率。文章从分工深化、顾客需求、信息技术三个方面分析零售商纵向约束的演化逻辑,研究表明分工深化是推动零售商的纵向约束演进的动力机制,信息技术是零售商行使纵向约束的充分条件,顾客需求变化是零售商行使纵向约束的必要条件。
With the concentration of retailing market and introduction of information technology,large retailers implement vertical restraints to the manufacturers.This paper analyses the logic of the vertical restraints evolvement from the perspectives of division of labor,information technology and demand.The division of labor is the impetus of vertical restraints.The change of consumer demand is the necessary condition for vertical restraints,and the application of information technology creates the sufficient condition for the vertical restraints dominated by the retailers.
出处
《商业经济与管理》
CSSCI
北大核心
2011年第6期13-17,82,共6页
Journal of Business Economics
基金
教育部人文社会科学基金项目"零售商主导的生产者服务绩效研究"(09YJC790006)
国家自然科学基金项目"基于流通创新的贸易增长方式转变研究"(70973049)
关键词
零售商
纵向约束
演化
retailer
vertical restraints
evolvement
