摘要
中小企业是我国企业的主体,对我国经济有着重要的作用,实施网络营销抢占网络市场对于中小企业来说有着重要的意义。本文从中小型企业如何利用现有资源提高网络营销效果的角度,在对中小型企业进行优劣势分析的基础上,提出了中小型企业提高网络营销效果的策略。
the main body Small and medium enterprises of Chinese enterprises, and an important role in the Chinese economy. are play The implementation of network marketing is important significance for SMES to seize the network market. From the point of view improving online marketing effectiveness by using the existing resources, this article presents the strategies for small and medium online marketing on the advantages and enterprises to the basis of disadvantages improve their the analysis of for small and medium enterprises.
出处
《职大学报》
2011年第1期92-94,共3页
Journal of the Staff and Worker’s University
关键词
中小型企业
网络营销效果
策略
Small and medium enterprises, Effects of network marketing, strategy
