摘要
首先从概念角度解析地理标志对农产品品牌化的重要作用,并运用实证分析方法,从"从事农业生产农民的低报酬现状的改善"、"中国高端食品消费需求及市场形成"和"GI品牌在国际贸易和国内市场竞争中的超值利润空间"三个视角,阐释实现我国GI农产品品牌化的重要意义,最后提出GI品牌治理是农产品品牌化的实现路径。
This paper, from the conceptual perspective, analyzes the important role of geographical indications for the branding of agricultural products. Then, with empirical analysis approach, it illustrates the significance of GI branding for agri- cultural products from three aspects ： the need to improve the low-paid status of rural residents engaged in agricultural production ; the demand and market formation of China＇s High End food consumption ; Supervalue profit margins of GI brand of agricultural products in international trade and domestic market. In the end, itproposes governance of GI brand as the route for its branding process.
出处
《天津大学学报（社会科学版）》
CSSCI
2011年第4期303-307,共5页
Journal of Tianjin University：Social Sciences
基金
教育部人文社科规划基金资助项目(10YAJ630014)
关键词
地理标志
农产品
品牌化
品牌治理
geographical indications
agricultural products
branding
governance of brand
