摘要
七个城市的红色旅游经典景区的入境客源及管理情况、景区外语解说设施以及景区标识标牌的国际化情况均体现了中国红色旅游国际化状况良好。但红色景区还普遍存在着管理机制不灵活、旅游配套设施不完善、景区解说未达到国际标准、宣传渠道有待拓宽等问题,亟需采取创新体制、加大资金投入力度、拓宽红色旅游营销渠道、引用现代科技手段等措施,来保证和推动中国红色旅游的国际化。
The internationalization of China red tourism shows the better situation that the total management of the red tourism such as the numbers of tourist entrances,the foreign languages interpretation and the signal boards in the red tourist classic scenic spots in the seven cities in China.However,there exists some problems such as the mechanism of management is not flexiable,the tourist facilities is incompleted,the interpretation of foreign languages is not up the standard,the publicity channel is not enough.It is urgent to innovate new mechanism that the capital input should be stressed and widened the sales channels.It must introduce the modern scientific and technical means and ways to promote the China red tourism being internationalized.
出处
《湖南城市学院学报》
2011年第4期49-53,共5页
Journal of Hunan City Univeristy
基金
全国红色旅游协调小组办公室课题(2010nu1104005)
湖南省教育厅立项资助课题(08A078)
关键词
红色旅游
国际化
现状
对策
red tourism
internationalization
present situation
countermeasure
