摘要
近年来,以C2C为主要形式的中国网络购物发展迅速,价格成为影响网上消费者购物决策行为的主要因素之一,如何对消费者价格敏感度进行量化逐渐成为关注的焦点。以淘宝网一口价数据为样本,实证研究了网购用户价格敏感度的量化问题,进行了商品价格与信用度偏相关分析,旨在为商品定价提供了建议。
With the rapid development of customer to customer model（C2C） online shopping,price is becoming one of the major decision-making factors,which influences the online consumer shopping behavior,and quantification of price sensitivity has become the focus.With analysis of data from Taobao fixed price,the paper studies quantification of price sensitivity online consumer,analyses partial correlation of price and credit,and provides advice to commodity pricing accordingly.
出处
《商业研究》
CSSCI
北大核心
2011年第8期190-194,共5页
Commercial Research
关键词
价格敏感度量化
一口价
在线拍卖
价格区间
quantification of price sensitivity
fixed price
on-line auction
price range
