摘要
通过实地调研的方法分析了九江市休闲旅游产品开发的优势条件和存在的问题,并对产品体系的构建进行了初步探讨,认为应着重从加强资源整合和实施品牌战略、做好"水"的文章和彰显产品特色、优化产品结构和加快产品创新等方面入手,科学开发休闲旅游产品。
The advantages and problems in developing leisure tourism product in Jiujiang City were analyzed through field investigation.The product system construction was discussed.It was considered that the leisure tourism products should be developed scientifically from strengthening resource integration,implementing brand strategy,making water-related articles and revealing the product features,optimizing product structure and speeding up product innovation.
出处
《安徽农业科学》
CAS
北大核心
2011年第20期12385-12386,12390,共3页
Journal of Anhui Agricultural Sciences
基金
国家社会科学基金项目(0913JY024)
关键词
休闲旅游
休闲旅游产品
九江市
鄱阳湖生态经济区
Leisure tourism
Leisure tourism product
Jiujiang City
Eco-economic region of Poyang Lake
