摘要
分析了在金融危机背景下,我国体育产业应抓住机遇,结合体育产业发展面临的现实问题,以奥运会为契机,加大彩票业、体育广告业投资力度,优化体育产业及区域结构,促进我国体育产业向国际化方向发展。在此背景下,提出了在扩大内需背景下推进体育产业发展的思路,建立多元化体育产业发展战略、加强人才培养、完善立法、拓宽融资渠道等措施,加快我国体育产业体制改革,打造自主品牌,使体育产业快速发展,成为国民经济支柱产业。
The paper analyzes the practical issues faced by China＇s sport industry under financial crisis.It suggests that the China＇s sport industry shall grasp opportunities of the Olympic Games to enhance sport lottery and sport advertisement,optimize sport industry and regional structure,facilitate the ＂go-global＂ path of the industry.On this basis,it further proposes to develop the sport industry on the premise of enlarging the domestic demand,establish diversified sport industry development strategy,enhance talent cultivation,improve legislation and expand financing channel so as to facilitate the system reform of this industry,build independent brand,strengthen the rapid development of sport industry to enable it to become the pillar industry of China＇s economy.
出处
《北京体育大学学报》
CSSCI
北大核心
2011年第7期32-36,44,共6页
Journal of Beijing Sport University
关键词
金融危机
体育产业
发展战略
financial crisis
sport industry
development strategy
