摘要
概述国内植入式广告的发展,分析植入式广告的内涵、优势及缺点,以及植入式广告的二八法则,以及植入式广告所取得的效果。通过业界的若干成功典型的案例分析了国内植入式广告的营销策略。提出了植入式广告应从哪些具体的方面提升质量,为企业的产品大力做好宣传,并进行了相应论述。
The article provides an overview of development,the content,advantages and disadvantages of product placement,and 80-20 rule,and the result that product placement achieve.By analyzing several successful cases in the field,it proposed marketing strategies,and gave suggestion on what aspects should be improved to propaganda well for corporation,at last,made corresponding discussion.
出处
《价值工程》
2011年第26期56-58,共3页
Value Engineering
关键词
植入式广告
二八定律
营销策略
广告研究
product placement
80-20 rule
marketing strategy
advertising research
