摘要
首先深入分析移动互联网对传统移动通信产业在业务体系、业务模式、商业模式和资源发展模式等方面的巨大冲击,然后提出应对移动互联网挑战,电信运营商应将做强、做精、做大管道成为第一要务,最后指出在全球科技巨头纷纷展开产业链垂直一体化整合背景下,电信运营商应通过整体布局来应对未来端到端移动互联网业务应用的竞争,即积极研发终端操作系统、Web应用平台,开放网络能力,同时打造精品化移动互联网应用。
This paper analyzes the great impact on the telecommunication industry in the area of business system,business model and resource development mode in depth.In response to the challenge,this paper proposes that pipeline should be of top priority for telecom operators,which means operators should make great efforts to strengthen the pipe(low-cost high-capacity mobile network),construct smart pipe and integrated pipeline.Besides,many global technology giants have already launched vertically integration of industry chain,telecom companies should have an overall layout in key mobile internet subfields to cope with future end-to-end mobile internet business competition,including development of OS and Web platform,opening up of network capacity to the public and launch of quality mobile internet applications.
出处
《信息通信技术》
2011年第4期8-12,共5页
Information and communications Technologies
关键词
移动互联网
电信运营商
管道
策略
Mobile Internet
Telecom Operator
Pipeline
Strategy