摘要
把"连锁经营"和"特许经营"合称为"连锁特许经营",介绍其概念含义。在此基础上总结连锁特许经营体系中的企业反竞争情报特点,提出连锁特许经营体系中的企业反竞争情报总体框架,并分析其中的具体内容。
This paper collectively calls ＂chain operation＂ and ＂franchise＂ as ＂chain-franchise operation＂, and describes its concept and meanings. On this basis, the paper summarizes the characteristics of the enterprise defense competitive intelligence in the chain-franchise operation system, proposes the overall framework of the enterprise defense competitive intelligence in the chain-franchise operation system, and analyzes its specific content.
出处
《情报理论与实践》
CSSCI
北大核心
2011年第9期54-58,共5页
Information Studies:Theory & Application
基金
2010年教育部人文社会科学规划基金项目"网络组织合作框架下的企业竞争情报模式创新研究"的成果
项目编号:10YJAZH140
关键词
连锁经营
特许经营
反竞争情报
企业
chain operation
franchise
defense competitive intelligence
enterprise
