摘要
案例教学在高职汽车营销课程中具有重要的地位。文章分析了高职汽车营销课程案例教学中常出现的问题并提出了改进的策略。
The case teaching ocuupies the important status in the course of atuomotive marketing in higher vocation- al education. The paper analyses the common problems in the case teaching of automotive marketing in higher voca- tional institutes and puts forward the strategies for improvement.
出处
《广东轻工职业技术学院学报》
2011年第2期53-54,58,共3页
Journal of Guangdong Industry Polytechnic
关键词
汽车营销
案例教学
课程改革
automotive marketing
case teaching
Teaching reform
