期刊文献+

地方旅游信息交易平台定位和功能设计——以泉州旅游信息超市为例

A Study on the Function of Local Travel Electronic Business Website Based on Taobao Model——A case study of Quanzhou travel electronic business supermarket
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摘要 基于瑞奇曼(Rachman)和布奇南(Buchanan)的研究方法,对国内几个著名旅游信息交易平台的内容交付性进行研究,然后利用问卷调查法了解游客对地方旅游信息超市功能的需求,得出游客需求较为强烈的指标,讨论了我国地方旅游信息超市网站在内容建设方面存在的问题并提出改进的方法,以期为泉州市乃至其他地方的旅游信息超市网站建设提供有益的借鉴. The paper, based on the Rachman and Buchanan's research method, studies customer's demand for travel electronic business website by using questionnaire , discusses the problems existing in the function of local travel electronic business websites and the ways of improvement. In a word, the new Taobao model of Quanzhou local travel electronic business supermarket may serve as a model or reference for other arears.
出处 《泉州师范学院学报》 2011年第4期87-91,共5页 Journal of Quanzhou Normal University
基金 福建省财政厅 教育厅高校服务海西建设重点项目(A104)
关键词 地方旅游 信息交易平台 消费者需求 泉州市 local travel electronic business website customer's demand Quanzhou
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参考文献8

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