摘要
随着电子商务的发展和传统营销方式的变革,安化黑茶企业运用电子商务营销已经成为必然。本文在介绍安化黑茶的营销现状与国内互联网电子商务现状的基础上阐述安化黑茶企业在运用电子商务营销中存在的问题,探讨黑茶企业的电子商务模式。
With the development of electronic commerce and traditional marketing methods change, it becomes necessary for Anhua dark tea companies to use E-business marketing. This Article introduces the status of Anhua dark tea marketing and the domestic situation. On the basis of analysis Anhua dark tea industries, business problems in marketing e-commerce and investigate e-commerce business models of Anhua dark tea.
出处
《茶叶通讯》
2011年第3期38-40,共3页
Journal of Tea Communication
