摘要
以网络营销为导向,采用定性与定量相结合的层次分析法对中小型企业网站进行了评价研究。首先确立了中小型企业网站的评价指标,然后将层次分析法应用于指标的量化过程,最后建立起适合于中小型企业网站评价的指标体系,并给出了评价的公式和标准。
Evaluation of SMEs website under the direction of cyber marketing in combination of qualitative and quantitative analysis is a train of thought attempt.First,the evaluation index of SME website is established;and then AHP is used for the quantification process;finally the evaluation index system is set up for SME website,and the formula and criteria are obtained for evaluation.
出处
《长江大学学报（自然科学版）》
CAS
2011年第8期88-90,279,共3页
Journal of Yangtze University(Natural Science Edition)
基金
2010年甘肃省自然科学基金项目(1010RJZA034)
关键词
网络营销
层次分析法
评价
cyber marketing
analytic hierarchy process
website evaluation
