摘要
随着中国电信市场的改革与重组的不断推进,市场竞争日趋激烈。电信企业要想在新形势下立于不败之地,就必须为顾客创造更高的让渡价值,这样才能有效地提高顾客的满意度和忠诚度。
With the reform and reorganization of China＇s telecom market, the market competition is intensing day by day.If the teleeom enterprise wants to be in an impregnable position under the new situation, it must create higher transfer value ffor customers, so as to improve customers＇ salisfaetion and loyalty effectively.
出处
《企业技术开发》
2011年第3期158-159,161,共3页
Technological Development of Enterprise
关键词
电信
顾客让渡价值
总顾客价值
总顾客成本
telecommunications
customer demisability value
total customer value
total customer cost
