摘要
在分析河南省入境旅游市场发展现状的基础上,应用地理集中指数、亲景度和竞争态三种市场指标体系和EXCEL统计软件对河南入境旅游客源市场进行分析,揭示了河南入境旅游市场时空演替规律。据此划分河南入境旅游的重点市场、主要市场、潜在市场和机会市场,并提出了进一步拓展河南入境旅游客源市场的几点建议。
By analyzing the development situation of Henan＇s inbound tourist market, this paper researched the timespace distribution concen- tration index, the preference scale and competition state, analyzed the variation features of Henan tourism market, and revealed the time and spatial evolvement rules of inbound tourists in Henan. According to the above, the author divided the key market, the major market, the potential market and the opportunity market of inbound tourism in Henan. Finally, some countermeasures and suggestions were proposed to expand the inbound tourist market of Henan.
出处
《资源开发与市场》
CAS
CSSCI
2011年第10期890-893,共4页
Resource Development & Market
关键词
入境旅游市场
地理集中指数
亲景度
竞争态
inbound tourist market
time- space distribution concentration index
preference scale
competition state
