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在城市设计中引入CI策略塑造小城镇形象特色——以商河县玉皇庙镇为实证 被引量:3

INTRODUCING CI STRATEGY TO URBAN DESIGN TO SHAPE THE IMAGE CHARACTERISTICS OF SMALL TOWNS: A CASE STUDY ON YUHUANGMIAO TOWN IN SHANGHE COUNTY
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摘要 从小城镇的形象特色存在的问题入手,分析城市设计及城市CI在解决小城镇形象特色方面的作用,认为两者都可以塑造小城镇的特色,但是各有侧重点。建议在城市设计中引入城市CI的策略,两者结合,取长补短,相互借鉴,以塑造具有特色的小城镇形象。 This paper discusses the problems in the image characteristics of small towns,and analyzes the effects of city design and CI (Corporate Identity) in shaping the small towns image characteristics.The paper holds that although there are differences,the urban design and CI both can shape the small towns image characteristics.We try to improve the method of the urban design of small towns,and recommend Introducing the CI strategy to urban design so as to shape distinctive small town images.
出处 《城市规划》 CSSCI 北大核心 2011年第A01期102-107,共6页 City Planning Review
关键词 小城镇特色 城市设计 CI策略 characteristics of small town urban design CI strategy
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