摘要
网络竞选是台湾政治选举的重要组成部分。2008年以后,网络竞选的模式与策略呈现出组织传播的特点。网络竞选不仅是一种宣传方式,还是一种组织方式。一方面是在组织中传播,借助社交网站进行病毒式营销,另一方面是在传播中组织,在互动和分享的过程中建立起动态化组织。
Web Campaigning is an important part of the elections in Taiwan.The mode and strategies of Web Campaigning have taken on new characteristics of Organizational Communication since 2008.Web Campaigning is not only a tool of propaganda,but also a tool of organization.On one hand,it propagandizes by network,engaging in viral marketing through social networking,on the other,it organizes electors through communication,building dynamic organizations in the process of interaction and sharing.
出处
《台湾研究集刊》
CSSCI
2011年第4期28-34,共7页
Taiwan Research Journal
关键词
网络竞选
组织传播
社交网站
Web Campaigning
organizational communication
social networking
