摘要
本文基于提高中国红色文化产业竞争力的思考,构建中国红色文化产业竞争力的评价体系。核心竞争力从整体创新能力、市场拓展能力、成本控制能力、可持续发展能力和争取国际认同的能力着眼,基础竞争力从资源竞争力、政府要素竞争力和产业基础竞争力着眼,从而构成中国红色文化产业竞争力的评价体系。文章最后提出了中国红色文化产业竞争力评价体系对发展红色文化产业的启示。
Based on the thinking about enhancing Chinese red cultural industrial competitiveness,this paper tries to build the appraisal system of Chinese red cultural industrial competitiveness.The core competitiveness focuses on entire innovative ability,market expansion ability,cost control ability,sustainable development ability,and win over international recognition ability.Basic competitiveness focuses on resource competitiveness,governmental element competitiveness,and industry basis competitiveness.The core competitiveness and basic competitiveness form the appraisal system of Chinese red culture industry competitiveness.Finally,the paper proposes the inspiration of the appraisal system of Chinese red culture industry competitiveness for red culture industry.
出处
《企业经济》
CSSCI
北大核心
2011年第9期156-158,共3页
Enterprise Economy
关键词
中国红色文化产业
产业竞争力
评价体系
Chinese red cultural industry
industrial competitiveness
appraisal system
