摘要
企业取得持续性竞争优势,离不开正确运用市场营销策略。而物流管理是企业获得持续竞争优势的一个关键因素。以市场营销的视角,分析在市场营销系统中企业物流管理的作用,提出通过物流管理优化企业营销的策略,提升企业核心竞争力。
To achieve sustained competitive advantage, enterprises should correctly use marketing strategies. And representing one of huge potential strategies ,logistics is the key factor in the enterprises sustained competitive advantage. In the view of mar- keting, influence on marketing strategy by logistics management was analyzed. We deeply recognize the effect of logistics in the marketing system. And then, we suggest corresponding strategies on enhancing the core competitiveness of enterprises.
出处
《黑龙江对外经贸》
2011年第9期59-60,共2页
Heilongjiang Foreign Economic Relations and Trade
关键词
市场营销
物流管理
营销策略
marketing
logistics management
marketing strategy
