摘要
随着公众对产品安全的关注度日益提高,加之大众媒体极强的信息扩散能力,产品伤害危机对企业形象的影响越来越大,处理不好不仅会降低产品销售量,甚至会使企业遭受灭顶之灾。从公共关系视角看,企业必须重视对产品伤害危机的管理,采取正确的公关应对方式,才能重塑企业良好形象。
With the increasing public concern about the safety of the products, coupled with strong information diffusion of mass media, product injury crisis has increasing influence on corporate image. If handled improp-erly, it will not only reduce product sales, but also the businesses will suffer even disaster. From the perspective of public relations, companies must pay attention to management of product harm crisis, take the right way in order torebuild a good image.
出处
《山东青年政治学院学报》
2011年第5期99-102,共4页
Journal of Shandong Youth University of Political Science
关键词
产品伤害危机
企业形象
公关应对
product harm crisis
corporate image
public response
