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中国马术俱乐部实证研究 被引量:15

An Empirical Research on the Equestrian Clubs in China
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摘要 源于欧洲的现代马术运动在国内方兴未艾,成为部分人群的一种休闲方式.作为国内目前开展休闲马术的主渠道,马术俱乐部近年来发展迅速并出现了一些积极的新趋势,但同时也面临着诸多困难与挑战.为此,需要加强马术运动的宣传与推广,加强行业内及行业间的合作,开展多元化经营,推进行业标准与规范体系建设,加大人才培养力度,争取政府支持. Originated in Europe,equestrianism is now in the ascendant in China as some people’s leisure practice.Equestrian clubs are main channels of this practice.Having known a rapid development for some years,they face a lot of difficulties and challenges as well as positive trends.In this connection,some countermeasures should be taken such as: enhancing the publicity and popularization of equestrianism;strengthening professional and inter-professional cooperation;diversifying into new business;carrying forward the construction of professional criterions and norms;improving the training competent personnel so as to canvass support from the government
出处 《湖州师范学院学报》 2011年第2期95-100,共6页 Journal of Huzhou University
关键词 马术 休闲马术 马术休闲产业 马术俱乐部 equestrianism leisure equestrianism industry of equestrian leisure equestrian club
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