摘要
在我国现有国情条件下,媒介融合的内涵主要包括:物质即工具层面的融合、操作即业务(包括新闻业务和经营业务)层面的融合、理念即意识层面的融合,有赖于制度(规制)创新提供保障。媒介融合之利在于:使各种媒介都有所获益、如虎添翼,使新的媒介形态随之产生,使新闻从业者能量得到更大程度释放,使媒体创新和新闻创新空间有所拓展。但对媒介融合的如下弊端不应低估:新闻从业者的业务精专不被强调,其个性特点趋于弱化,对传播活动的人文底蕴有所忽视,媒体在激烈的市场竞争中发生错位。如何兴利避弊?回答是:理性认识媒介融合,理性应对媒介融合,理性参与媒介融合。
In China＇ s current national conditions, the connotation of the media fusion mainly includes： material, namely, tools level fusion, operation, namely, business （including the news business and business） level fusion, the idea, namely, consciousness level fusion, and all depend on the systematic innovation to provide security. The advantages of media fusion are： making all kinds of media gain with might redoubled, promoting the new media form rise, making news practitioners energy get more de- gree release, making the media innovation and news innovation expand space. But media fusion should not underestimate the disadvantages as follows： news practitioners professional degree could be not empha- sized, and the individual characteristic tend to weaken, the cultural atmosphere would be ignored in the spread activities, the media dislocation may happen in the fierce competition in the market. How to pro- mote what is beneficial and avoid both disadvantages？ The answer is： rationally recognize the media fu- sion, rationally respond to the media fusion, rationally participate in media fusion.
出处
《南京社会科学》
CSSCI
北大核心
2011年第11期92-99,共8页
Nanjing Journal of Social Sciences
关键词
媒介融合
概念
动因
利弊
理性思考
media fusion
concepts
cause
the advantages and disadvantages
rational thinking
