摘要
本文从文化营销的内涵与特征入手,指出了我国汽车行业的发展现状以及存在的不足,从产品策略、定价策略、促销策略等方面阐述了汽车产业文化营销的策略。
This paper starts with the connotation and characteristics of culture marketing,points out the current situation and deficiency of car enterprises in the aspect of culture marketing and explains the product strategy,pricing strategy and promotion strategy of car industry＇s culture marketing.
出处
《江苏商论》
北大核心
2011年第10期125-127,共3页
Jiangsu Commercial Forum
关键词
文化营销
汽车产业
品牌策略
culture marketing
car industry
brand strategy
