摘要
通过对VI、CI战略与医院文化建设之间的关系,医院VI系统建设的重要性和可操作性,规范VI日常工作流程等方面的介绍,阐明了VI系统建设对树立医院品牌、塑造医院形象的重要作用。
The paper discussed the relationship of VI, CI strategy and hospital culture construction, the importance and the operability by strengthen the VI system of hospital and specified the worldlow of VI etc. , and showed the VI system construction is essential to establish the brand of the hospital and to shape the image of the hospital.
出处
《中国卫生质量管理》
2011年第6期102-104,共3页
Chinese Health Quality Management
