摘要
介绍了在影视广告后期制作中的数字化技术,通过分析影视广告创作中艺术和技术、内容和形式相结合的特性,结合影视广告实战性创作案例,综合运用动画制作、图形图表图像制作、片头字幕广告文字制作、镜头组接、特技制作、色彩调整、声音处理及配音等各种数字技术手段完成影视广告后期制作。阐述了数字化技术给影视广告后期制作带来的全新技术革命,精准地实现影视作品的创作意图,极大地提升了影视作品的创意空间。
The effective use of digital technique has become an important topic in the studying and producing of video advertising. This paper introduces digitization technique in the postproduction of video-film advertising and it＇ s characteristic. It also shows an integrated application of animation, graphics ＆ charts image production, production of ad text caption titles, the lens grouping, special effects production, color adjustment, voice processing and dub, and other digital techniques. It expounds that digital technique brings technological revolution to the post production of video-film advertising. The technique accurately achieves the creative intent of the film and incress the imagination of producers.
出处
《实验室研究与探索》
CAS
北大核心
2011年第11期29-32,43,共5页
Research and Exploration In Laboratory
基金
工程技术大学教学研究项目(Y200707001
Y200707002)
关键词
数字技术
影视合成技术
非线性编辑
影视广告
艺术创意
技术表现
digital technique
film synthetic technique
nonlinear editing
video-film advertising
artistic idea
technical expression
