摘要
针对新古典图案在艺术设计中大量涌现的现象,分析了新古典图案的产生原因、设计方法与特点。指出新古典图案注重从图案纹样的形态构成与构图的组织形式2个方面进行创新,是对古典图案的升华与发展,是视觉艺术新的表现语言。论述了新古典图案在包装装潢设计中的运用主要表现在2个方面:一方面是可以充当体现包装内容物形象、特点、属性的插图;另一方面是可以为包装内容物的图像作衬托,强化商品的形象、特点、属性。
According to the phenomenon of neo-classical pattern emerged largely in artistic design, it analyzed the formation, design methods and features of neo-classical pattern. It pointed out that the neo-classical pattern was innovative in the way of morphosis and organization, was sublimation and development, also was new expression language of visual art.It discussed the neo-classical pattern was mainly applied in two aspects in packaging decoration design： as the illustration to embody the image, characteristics and property of packaging, as a background image to strengthen the image,characteristics and attributes of the products.
出处
《包装工程》
CAS
CSCD
北大核心
2012年第2期1-4,共4页
Packaging Engineering
基金
安徽省哲学社会科学规划项目(AHSKF09-10D66)
2010年安徽省教育厅质量工程项目(20100695)
关键词
新古典图案
形态特点
包装装潢设计
运用规律
neo-classical pattern
morphological features
packaging decoration design
rules of application
