摘要
分析了汽车造型意象认知的内涵和形成过程,论述了设计语言的构成要素和设计语法法则。以语言学的思路分析了运用设计语言传达设计理念和创新思维的方式,并结合设计构成原理、形式美法则及设计心理学理论,研究了设计语言对汽车车身造型比例和体量等外显属性、品牌意义和车身气质等内隐属性的意象认知影响。
It analyzed the content and the process of image cognition of automobile form,and then discussed the content and the grammar of design language.It analyzed the way to express design concepts and creative thoughts through design language in linguistics perspective. Combined with the principles of design formation, principles of shape-beauty and design psychology, it studied the effects attached to explicit properties, like proportions and sizes of automobiles, and implicit properties,like brand significance and car-body temperament,of image cognition.
出处
《包装工程》
CAS
CSCD
北大核心
2012年第2期65-69,共5页
Packaging Engineering
关键词
设计语言
汽车造型
意象认知
design language
automobile form
image cognition
