摘要
个人主义与集体主义是描述中美文化价值观差异的一对核心概念。通过运用8个涉及中国传统文化价值观的问题测量,发现多数美国民众把国家、家庭、父母放在优先于个人的位置,同时他们对以"集体主义"为核心的中国传统文化价值观给予了较高认同。由此证明个人主义并不是衡量和描述美国人文化价值观的唯一指针,而在国家公共外交中,如何抓住中美两国文化的"相似性","求同存异"是新时期中国国家形象国际传播的有效之路。
Individualism and collectivism is a pair of core concepts to describe the differences of cultural value between China and the USA. By using eight measurement problems related to traditional Chinese cultural values, this paper finds that most Americans value the State, families, and parents prior to individual, and they give a high recognition on ＂collectivism＂ as the core of traditional Chinese cultural values. It proves that individualism is not the only index when measuring and describing American cultural values. And public diplomacy, emphasizing ＂similarity＂, ＂common ground＂ and focusing on ＂unity in difference＂ would be an effective way in disseminating the cultures of the two countries and seeking China＇s image internationally in the new era.
出处
《上海交通大学学报（哲学社会科学版）》
CSSCI
北大核心
2011年第6期49-55,共7页
Journal of Shanghai Jiao tong University(Philosophy and Social Sciences)
基金
上海市国家形象与城市文化创新战略研究基地"中国形象全球调查"研究项目(B3650W)
