摘要
经过加入WTO后10年的发展历程,中国传媒业必须走向世界并参与国际竞争已成为人们的共识,实施国际化发展战略的内外条件也发生了较大的变化。中国传媒企业需要抓住新的有利时机,以国际化资本运作和全球传媒品牌塑造的双轮驱动为突破口,使国际化战略的实施不断向纵深推进。中国政府也需要以相应的制度安排积极推进和保障传媒企业国际化发展的行动。
After China joining the WTO,it has become the consensus of the people that China's media industry must go to the world and to participate in international competition.China's media companies need to grasp the new opportunity to promoting the implement of internationalization strategy.The Chinese government also needs to arrange appropriate institutions and actively promote and protect the actions of media enterprises internationalization.
出处
《淮阴师范学院学报（哲学社会科学版）》
2011年第6期799-806,840,共8页
Journal of Huaiyin Teachers College(Social Sciences Edition)
关键词
中国传媒业
国际化
战略
审思
China's media industry
internationalization
strategy
reflection
