摘要
本文从系统的视角构建了电子商务中的信息生态模型。在此基础上,利用实证研究方法,从外部环境因子、内部环境因子和信息人因子三个方面分析影响大学生进行电子商务创业的影响因素,对信息人因子和内外环境因子进行交叉分析,并从宏观、中观、微观三个层面提出相应的对策建议。最后,结合"大学生C2C商城"进行典型案例研究,分析了其成功运营的信息生态因子和构建的电子商务信息生态模型。本文的研究从理论层面可完善和丰富信息生态理论,从应用层面将更好地推动大学生电子商务创业这一社会问题的解决。
From the viewpoint of ecosystem, this paper constructs the Information Ecological model in Base on Information Ecological mode, using empirical research method to analyze the factors that influence e-Commerce venture of college students from three aspects including external environment, internal environment and information man, making a cross-over analysis on the information man and internal environment, providing the corresponding countermeasures on three levels- micro level, median level and macro level~ Finally, this paper makes a typical ease study combining ＂college students C2C Store＂, analyzes its successful operating information ecological factors and Information Ecological model in ~ This research can enrich the information ecological theory from the academic aspect and will help to solve the social problem of university students venture.
出处
《情报科学》
CSSCI
北大核心
2012年第2期271-276,281,共7页
Information Science
关键词
电子商务
信息生态因子
大学生
电子商务创业
e-commerce
information ecological factor
university students
e-commerce venture
