摘要
从产业软实力构成出发,分析了江西陶瓷产业软实力的基本现状。从以围绕培育企业家队伍文化土壤为核心,培育产业文化;构建产学研技术创新战略联盟,提高产业创新力;建立行业协会,发挥行业协会在软实力建设中的作用;加强品牌建设,进一步提高区域品牌的知名度和美誉度等四个方面提出了江西陶瓷产业软实力培育对策。
The current state of Jiangxi ceramic industry＇s soft power was observed after a description of its composition.Then,measures to develop the soft power of Jiangxi ceramic industry were provided in the following ways： cultivation of the industry＇s culture by building the right image of entrepreneurs,promotion of the collaboration between the sectors of manufacturing,education and research for greater innovative capacity,establishment of industrial associations for different branches of the industry to strengthen their roles in soft power development, and the increase of the awareness of the regional brands.
出处
《中国陶瓷工业》
CAS
2011年第6期28-30,共3页
China Ceramic Industry
基金
江西省社科规划项目(编号:10YJ23)
江西省科技厅项目(编号:2010DR00501)
景德镇市社会科学"十一五"(2010年)规划重点项目(编号:10YJ15)
关键词
江西
陶瓷产业
软实力
培育
Jiangxi
ceramic industry
soft power
development
