摘要
网络营销是经济型酒店拓展企业销售渠道最关键、最敏感的一环。随着消费者网络购物意识增强,酒店网络营销借鉴新媒体手段,尤其是网络团购和SNS社交网站来拓宽企业销售渠道是必然趋势。通过对groupon模式团购销售及经济型酒店自身特点的SWOT分析,得出经济型酒店与网络团购平台进行合作的可能性,并提出基于groupon模式的经济型酒店网络营销的策略。
Network marketing is the most important and the most sensitive part in which the economic hotels expand their marketing channels.As the enhancing co nsciousness of consumer network shopping,hotel network marketing references new media means,especially internet group-buying and SNS social networking sites to widen enterprise marketing channel,which is an inevitable trend.Through SWO T analysis on groupon model group-buying maketing and economic hotels own chara cteristics,the paper believed that it is possible to conduct cooperation betwee n economic hotels and network group-buying platform.The paper proposed the str ategy for network marketing of economic hotels based on groupon model.
出处
《企业经济》
北大核心
2012年第1期124-127,共4页
Enterprise Economy
